User Journeys for Income Maximisation
Financial Services, Central and Local Government, and Software companies add income maximisation features to their user journeys.
Affordability Assessment
Our partners integrate our Benefits Calculator into their affordability assessment processes across various products and services, including personal lending, arrears management, and debt advice. This allows them to:
- Help customers maximise their income.
- Elevate customer service and engagement.
- Ensure compliance with the FCA Consumer Duty.
Money Management
Our partners seamlessly embed our Benefits Calculator into their customer portals, mobile apps, and specialised sites to support vulnerable customers. This enhances their offerings by:
- Improving customer financial resilience.
- Driving customer engagement through personalised nudges.
- Providing customised support for vulnerable customers.
Customer Insights
Our partners leverage our benefits engine to enrich existing customer and resident data with potential additional benefits and discounts. This enriched dataset allows them to identify individuals with unclaimed benefits and notify them through personalised alerts about the additional benefits and discounts they qualify for. Our partners use the following data sources:
- Open Banking data.
- Customer data from their CRMs.
- Administrative data, such as the SHBE or CTR caseload.
Partners stories
1. Michael Royce, Senior Policy and Propositions Manager
"We look forward to working closely with Inbest and hope that making their benefits calculator available through our MoneyHelper website helps millions of households who are currently missing out to maximise their income."
2. Kristen Bennie, Director of Innovation & Partnerships
"Making Inbest’s innovative benefits calculator available to our customers provides a critical avenue of support against the backdrop of increased cost of living pressures. Collaborating with Inbest on this pilot allows us to provide relevant, tailored and personalised insights, so we can provide support where and when our customers need it most."
3. Tim Rooney, CEO
"One of the things I am most proud of about Salad Money is our pioneering use of in-application benefit checking. Last year, we identified over £36 million worth of additional benefits for over 180,000 applicants, which earned recognition and coverage in the FT and the BBC and contributed to our Fintech for Good award."
4. Holly Reilly, Head of Client Success
"We ran a ‘Get Winter Ready’ campaign, highlighting how Wagestream can help our members prepare for the winter months and the extra expenses that often come with them. In this campaign, we saw a sevenfold increase in members checking their benefits entitlement, one of our most loved features on the Wagestream app."
5. Susan Rann, CEO
"Benefit applications are overly complex and require customers to search for financial information in their bank statements. Through our new partnership with Inbest, we’ll take the pain away from this process, ensuring the most up-to-date information is being provided to our clients and their customers to create the best possible financial outcomes."
6. Dylan Jones, CEO
"Our Income maximisation tool is proving to be so powerful for the consumer in such difficult times. I was so surprised at the high percentage of consumers that had no idea they could qualify for vital extra income."
7. Ren Hooi, CEO
"With over 8 million people estimated to be missing out on benefits, we are keen to help people seeking support through our portal access all the benefits they are entitled to. We’re also delighted to work with Inbest to enable multiple customer journey options for an embedded and seamless experience."